The Master of Business Administration (MBA) is a two-year postgraduate program designed to develop managerial and leadership skills. It is ideal for individuals aspiring to build a career in business management, entrepreneurship, or corporate leadership. To be eligible for an MBA, candidates must hold a bachelor’s degree with a minimum of 50% marks, and admission is typically based on entrance exams like CAT, MAT, XAT, or GMAT. The program offers various specializations such as Finance, Marketing, Human Resource Management, Operations, Business Analytics, and Information Technology, allowing students to focus on specific fields of interest. Throughout the course, students gain expertise in strategic planning, problem-solving, communication, and team management. Graduates can pursue careers as business analysts, marketing managers, HR managers, financial analysts, and operations managers. With competitive salaries starting at ₹5–10 LPA for freshers, an MBA provides excellent career growth opportunities and is highly valued in the corporate world.

Specialisation

Finance

Business Analytics

Human Resource

Andhra University was established in 1926 by the Madras University Act to serve the entire linguistic region of Andhra as a residential teaching-cumaffiliating multi-disciplinary university. The institution has Sir C.R. Reddy as its founder Vice-Chancellor and Dr.Sarvepalli Radhakrishnan as the second ViceChancellor. A sprawling campus of 425 acres dotted with 215 buildings, vast open spaces, a brilliant ecosystem with its rich biodiversity and magnificent Kailasa Hill as the backdrop with mystic blue of the Bay of Bengal in its front constitute a unique environment in a city such as Visakhapatnam.

It has delivered high quality education to contribute to the national education mission and in many ways, and has remained a part in the framework to strengthen the country as a nation. Successful alumni, research outcome of this university were the social model for unity of the society and a factor for growth and development of India. The university has the distinction of having five Shanti Swarup Bhatnagar Awardees, two Padma Vibhushan Awardees, one Padma Bhushan Awardee, five Padma Shri Awardees with the recent addition of two in 2023, amongst its alumni. Nobel laureate Sir C.V. Raman was closely associated with laying research foundations in Physics, and Prof. C.R.Rao, world renowned statistician, Dr. Neeli Bendapudi, President of Penn State University, Dr G.M.Rao, Chairman GMR group, Justice Jasti Chalameswar, former Judge, Hon. Supreme Court of India, Dr Prabha Atreya Director , FDA, USA, and Suggu P Rao, Vice Chairman, Bank ofAmerica, were among the proud alumnus of AU. 

The University has distinguished itself by starting many programs which are innovative and first of their kind in higher education system of India. Since its establishment in 1926, Andhra University follows its noble vision and mission as inscribed in the logo, “ThejasvinaVadhitamastu ", which means," May the Divine Light Illuminate Our Studies”. 

At present, 58 departments, 16 specialized research centres, 188 ICT enabled classrooms, state -of the-art of computer and GIS laboratories,76 seminar halls on campus will give the students ample learning opportunities as it is critically related to the University’s objective. 

The 98 years of glorious journey, recognizing its quality pursuits, the University was graded by NAAC in three cycles with Grade-A, CGPA 3.64 in 2008 and Grade -A, CGPA 3.60 in 2016 and with Grade A++ with 3.74 in 2023 for seven full years till 2030, which is highest among top three universities in India.

 Quantum leaps and transformational academic developments occurred under the administration of Prof PVGD Prasad Reddy, as AU Vice Chancellor, between 2019 and 2023 which includes:

• Grade A++ with 3.74 in 2023 for seven full years till 2030, which is highest among top three universities in India
• ‘a-Hub’, an Incubation Centre with 135 Startups. 4 Star Rated by MHRD.
• “Algorithm” an ‘AU Digital Zone’ with 25 smart class rooms.
• ‘AU-SIB‘ a new school of International business’ under MOU with ‘IIM Visakhapatnam’.
• Establishment of (16) Industry Sponsored Research Chairs from Industry and Corporates such as IOCL, RINL, GMR, etc
• ‘AU-RINL’ bio-Arbor a Medical Genetics Laboratory.
• Established ‘ IPR Chair’ from Govt of India for 7 years. ‘AU-AVANTHI’, Marine International Prawn, Fish farming skill centre.
• ‘AU-NASSCOM’, Centre of Excellence Machine Intelligence & IOT “ELEMENT”, a Pharma Incubation & Product Testing, bio-monitoring hub
• ‘Food Testing and Standardization’ Laboratory with AP Food Society.

Grade A++ with 3.74 in 2023 for seven full years till 2030, which is highest among top three universities in India ‘a-Hub’, an Incubation Centre with 135 Startups. 4 Star Rated by MHRD. “Algorithm” an ‘AU Digital Zone’ with 25 smart class rooms. ‘AU-SIB‘ a new school of International business’ under MOU with ‘IIM Visakhapatnam’. Establishment of (16) Industry Sponsored Research Chairs from Industry and Corporates such as IOCL, RINL, GMR, etc ‘AU-RINL’ bio-Arbor a Medical Genetics Laboratory. 

Established ‘ IPR Chair’ from Govt of India for 7 years. ‘AU-AVANTHI’, Marine International Prawn, Fish farming skill centre. ‘AU-NASSCOM’, Centre of Excellence Machine Intelligence & IOT “ELEMENT”, a Pharma Incubation & Product Testing, bio-monitoring hub ‘Food Testing and Standardization’ Laboratory with AP Food Society.

Andhra University is the first University to start the MBA Program as a two year full-time course in India in the year 1957. Andhra University started Integrated BBA-MBA Program from the academic year 2020-21 under RUSA 2.0 with multiple entry-exit options, as a self support program. The integrated program is aimed at international students and also provides opportunity to Indian students. AUSIB is proud to announce that this program is offered in academic collaboration with IIM, Visakhapatnam. Andhra University and IIMV entered into a MOU on 29th January 2021. The course provides comprehensive understanding of the Business knowledge and gain the firepower of professional and leadership skills required to be an entrepreneur/ attain Top level position in powerful Global companies. The meticulous design and frame work of delivery equips students with the knowledge, skills, and expertise needed to succeed as managers, business leaders, and entrepreneurs of tomorrow. This course promises a richly rewarding undertaking with great career potential.

• Academic Collaboration with IIM-Visakhapatnam, a premiere Institute for Management in India.
• 5 year integrated BBA- MBA Program with multiple entry-exit options. If students exeunt after completion of 3 years, they shall be given BBA degree.
• New National Education Policy (NEP) 2020 is blended in this program.
• Skill based curriculum design that focuses on increasing Employability.
• Learning through practical Training and case studies.
• Opportunity for Cross-cultural Exchange.
• Online Lectures by eminent Professors of international repute from Overseas.
• Compulsory Internships at the end of each academic year.
• A full semester project work in final year Specializations that fit to the needs of Industry.

WHY ENROLL IN AUSIB?

The 5-Year Integrated BBA-MBA Program will help the student gain in-depth knowledge and understanding of the core elements of business and management - It is also a great introduction into the world of business as the course provides global exposure. It provides industry insights, such as market trends and industry reports, which can prove to be invaluable and you will be encouraged to apply academic theory to real-life businesssituationsthat will help you kick start your career once you graduate.

EDUCATIONAL OBJECTIVE OF THE INTEGRATED PROGRAM

The five year Integrated BBA-MBA program aims at providing the requisite knowledge and practices needed to potentially develop and operate your own businesses/ work for Top Global companies and open up opportunities for greater responsibility, career advancement, and increased financial reward.

1. This program provides exposure to the world of business management, planning, Business Analytics and creative thinking and strategic decision-making. These skills will put you in the perfect position to manage your business effectively, while contributing to your professional growth.
2. The program provides Hands-on learning experiences combined with practical classroom instruction and equip the students with the essential business skills needed to effectively manage and lead organizations.
3. The program assists the student in Demonstrating and applying appropriate management and statistical tools to analyze business conditions in this digital world.
4. This program enables students to apply theories of effective leadership and Summarize and apply theories of team composition, process, and motivation to effectively manage work teams.
5. This program Nurtures the firepower to excel in performance and succeed and equip the students with requisite knowledge, skills & right attitude necessary to provide effective leadership in a global environment.

Program Outcomes

• PO1: After completing graduation, students will be able to understand business concepts and Principles
• PO2: Ensure an understanding of the latest business trends and management Practices.
• PO3: Enhance the overall personality with effective communication skills.
• PO4: Demonstrate marketing, finance and accounting knowledge, which shows the Ability to integrate information from each subject area.
• PO5: Demonstrate decision making through an examination in business Core functions

STRUCTURE OF THE PROGRAM (ANNEXURE-I)

• The Program Consists of Core papers, Life Skills courses, Competency Development Courses and Discipline Centric Electives.
• Life skills and competency development courses are introduced in accordance with National Education Policy (NEP 2020) of India.
• Core Courses (compulsory) that provide competencies in the emerging areas of Business.
• Discipline centric electives which deliver inter disciplinary exposure and nurture the student skills.

SKILLS DEVELOPED THROUGH INTEGRATED BBA-MBA PROGRAM

• Creativity and Innovation
• Critical Thinking and Decision Making
• Effective Communication
• Leadership and Team work
• Business ethics
• Strategic Analysis
• Life Skills

ELIGIBILITY

International / Indian students (after 10+2) from a recognized University or Board with 50% Marks or Second Class or equivalent CGPA is eligible to apply. Candidates who pass Intermediate or 10+2 with any group is eligible for admission. Intermediate or 10+2 students who pass in one sitting shall not be eligible.

SELECTION PROCESS

Foreign students shall be given admission by the respective embassies as per their criterion. If seats fall vacant, Indian students may be considered and the following shall be the procedure for selection of students.

50% weightage shall be given to Intermediate or 10+2 marks and the remaining 50% of marks shall be basing on Group Discussion and Personal Interview. Basing on this, ranks shall be given to the candidates and admission shall be given basing on the rank following the rule of reservation in vogue.

SPECIALIZATIONS OFFERED

Every day new avenues are being opened up in the world of business and companies look for individuals who possess the required skills and expertise to carry out the operations in those areas. AUSIB offers Top BBA- MBA specializations in demand in industry & academia at a global level. The various specializations offered under the curriculum include:

• Marketing
• Finance
• Human Resource Management
• Hospitality Management

Since this is a tailor-made program, more specializations may be offered depending on the changing market scenario. To offer any specialization minimum strength required is15.