An MBA in Marketing offers a comprehensive understanding of brand management, market analysis, consumer behavior, and strategic marketing management. This advanced degree equips students with the necessary skills to navigate the dynamic and competitive landscape of marketing, combining theoretical knowledge with practical application to drive business success.

• Strategic Marketing Management:Develops the ability to formulate and implement marketing strategies that align with business objectives.
• Consumer Behavior Analysis:Focuses on understanding consumer decision-making processes to tailor marketing strategies effectively.
• Digital Marketing Techniques:Covers the latest in digital marketing strategies, including social media, SEO, and content marketing.
• Brand Management: Teaches the principles of building and maintaining strong, resilient brands that resonate with target audiences.
• Market Research and Analytics: Equips students with the tools to conduct market research and analyze data to inform marketing decisions.

Programme Educational Objectives (PEOs)

PEO1: To develop intellectual capacity, personality and managerial skills among students to make them capable to deal with key roles in managerial position in corporate world.
PEO2: To develop analytical skills, problem-solving skills, decision-making skills to identify, analyze and solve complex problems and issues related to business world.
PEO3: To develop effective communication skills & social interaction with consideration for society, professional ethics, environmental factors and motivation for life-long learning.

Programme Outcomes (POs)

PO1: Apply conceptual knowledge to solve Business decisions, both individually and as part of teams using techniques such as case analysis, projects and assignments.
PO2: Develop a systematic understanding of Business and its impact on people and the economy.
PO3: Identify and analyze a problem, and use the appropriate Business skills for obtaining its solution.
PO4: Demonstrate a critical awareness of critical issues (e.g., diversity, sustainability, innovation, knowledge management, etc.) in Business
PO5: Apply knowledge of information technology effectively by scanning, organizing, synthesizing and analyzing Business data in order to abstract meaning from information
PO6: Communicate effectively, both in writing and orally (Speaking / Writing skills).
PO7: Recognize and address ethical issues and values and apply them in organizational settings. (Professional integrity)

Programme Specific Outcomes (PSOs)

PSO1: Identify, formulate and analyze business issues and reach validated conclusions within a technology driven framework.
PSO2: Set up a Business enterprise and manage it effectively and efficiently.
PSO3: Develop requisite skills sets, strong ethical values and a fair degree of social consciousness.
PSO4: Inculcate proactive and critical thinking along with the ability to adapt to ever dynamic socio-economic environment.

Elective

• Digital Marketing and Social Media Strategies
• International Marketing
• Marketing Analytics
• Consumer Relationship Management
• Product and Brand Management
• Sales Force Management
• Services Marketing
• Advertising and Promotion Management

Career Path

Graduates of an MBA in Marketing can pursue diverse and dynamic career paths, including roles such as Marketing Manager, Brand Manager, Market Research Analyst, Digital Marketing Specialist, and Product Manager. These positions often lead to higher managerial roles and opportunities to shape and direct the marketing strategies of companies across a range of industries, driving growth and innovation.

An MBA in Human Resources (HR) is a specialized graduate programme designed to equip students with the expertise needed to manage an organization’s workforce effectively. This programme focuses on developing skills in strategic HR management, employee relations, talent acquisition, and performance management, alongside foundational business knowledge.

• Strategic HR Management: Learn how to align HR strategies with overall business objectives to drive organizational success.
• Talent Acquisition and Development: Master the skills required for effective recruitment, training, and development of employees to build a skilled and motivated workforce.
• Employee Relations: Understand the dynamics of employee relations and how to manage them to create a positive work environment and culture.
• Legal and Ethical Considerations: Gain knowledge of labor laws, ethical guidelines, and best practices in HR to ensure compliance and fair treatment of employees.
• Leadership and Change Management: Develop leadership skills to manage change, resolve conflicts, and foster an environment of continuous improvement and innovation.

Programme Educational Objectives (PEOs)

PEO1: To develop intellectual capacity, personality and managerial skills among students to make them capable to deal with key roles in managerial position in corporate world.
PEO2: To develop analytical skills, problem-solving skills, decision-making skills to identify, analyze and solve complex problems and issues related to business world.
PEO3: To develop effective communication skills & social interaction with consideration for society, professional ethics, environmental factors and motivation for life-long learning.

Programme Outcomes (POs)

PO1: Apply conceptual knowledge to solve Business decisions, both individually and as part of teams using techniques such as case analysis, projects and assignments.
PO2: Develop a systematic understanding of Business and its impact on people and the economy.
PO3: Identify and analyze a problem, and use the appropriate Business skills for obtaining its solution.
PO4: Demonstrate a critical awareness of critical issues (e.g., diversity, sustainability, innovation, knowledge management, etc.) in Business
PO5: Apply knowledge of information technology effectively by scanning, organizing, synthesizing and analyzing Business data in order to abstract meaning from information
PO6: Communicate effectively, both in writing and orally (Speaking / Writing skills).
PO7: Recognize and address ethical issues and values and apply them in organizational settings. (Professional integrity)

Programme Specific Outcomes (PSOs)

PSO1: Identify, formulate and analyze business issues and reach validated conclusions within a technology driven framework.
PSO2: Set up a Business enterprise and manage it effectively and efficiently.
PSO3: Develop requisite skills sets, strong ethical values and a fair degree of social consciousness.
PSO4: Inculcate proactive and critical thinking along with the ability to adapt to ever dynamic socio-economic environment.

Elective

• Talent Management Strategies
• Compensation and Benefits
• Organizational Development and Change
• Employment Law and Ethics
• International HR Management
• Diversity and Inclusion in the Workplace
• Performance Management Systems

Career Path

With an MBA in HR, graduates are well-prepared for high-level careers in human resources across a variety of sectors. Potential roles include HR manager, talent acquisition specialist, training and development manager, compensation and benefits manager, and HR consultant. These professionals play a crucial role in shaping organizational culture, enhancing employee engagement, and driving business performance through effective human resource management.

Specialisation

Marketing

Finance

Business Analytics

Human Resource

Entrepreneurship

Data Science & Analytics

Karnavati University

As part of the Karnavati University community, we are proud to share our story. Established in 2017 in Uvarsad, near Gandhinagar, Gujarat, we embarked on a mission to offer high-quality education across various disciplines. Our university was founded under The Gujarat Private Universities (Amendment) Act, 2017, by the Karnavati Medical and Educational Trust (KMET), non-profit organization marking the beginning of our journey towards academic excellence and innovation.

We are recognized by the University Grants Commission (UGC) and are members of the Association of Commonwealth Universities (ACU), underscoring our commitment to maintaining high educational standards and fostering a global perspective. Our offerings span undergraduate and postgraduate programmes in fields such as management, design, law, liberal arts, commerce, media studies, and dentistry, facilitated through our six constituent colleges. These programmes are meticulously designed to equip our students with the necessary skills and knowledge to thrive in their careers.

Innovation in education is at the heart of our ethos. We leverage state-of-the-art academic infrastructure and foster collaborative partnerships with top-class universities and institutions worldwide. Our curriculum is enriched with opportunities for externships, guest lectures, certification courses, and industry visits, ensuring a comprehensive and experiential learning experience for our students.

Accessibility to quality education for all students is a cornerstone of our philosophy. We offer scholarships to deserving candidates, aiming to support a diverse range of backgrounds and economic statuses. Our campus is equipped with modern facilities, including libraries, cafeterias, classrooms, and labs, all designed to support and enhance the student learning experience.

We place a strong emphasis on career readiness and employability, with our dedicated global placement team attracting over 200 companies annually to offer a plethora of employment opportunities to our students across various sectors.

At Karnavati University, we are united in our mission to foster an environment of learning, innovation, and success, preparing our students to be future leaders and changemakers in their respective fields.

Our Insignia

The peacock in Karnavati University’s insignia symbolizes our nation’s pride, embodying nobility, beauty, renewal, and immortality. This majestic bird, revered in Indian culture for wisdom, life’s beauty, and integrity, reflects our commitment to excellence and knowledge diversity. Through education, we embark on a journey to achievement, embracing our heritage while nurturing growth and innovation within our community. The motto “Shikshanat Siddhi” eloquently captures the essence of Karnavati University’s philosophy: the transformative journey from education to achievement. This punchline reflects our core belief that through diligent learning and personal growth, one can attain success and fulfillment. It underscores the university’s commitment to fostering an environment where education serves as the cornerstone for achieving greatness in life and career.

Karnavati University Brand Guidelines

Our Vision

• To be recognized as a Renowned center of excellence in education, research, and innovation by fostering global strategic alliances and imparting value-based education with an emphasis on inclusivity, sustainability, and holistic growth.

Our Mission

• To provide high-quality, creative educational programs that satisfy global standards and local demands, by creating an amazing environment with state-of–art infrastructure.
• To promote cutting-edge research and innovation, focusing upon innovative teaching learning pedagogy and real life- applications.
• To equip students with the right kind of knowledge, skills, and ethics, needed for their holistic growth and to become visionary leaders.
• To cultivate and maintain strategic collaborations with global institutions of repute and industries, to improve education, research, and community participation.
• To take actions upon social and environmental concerns, to promote sustainability, and improve communities, demonstrating a dedication for good social impact.

Life At KU

Life at KU offers an unparalleled journey, beginning each day with a delicious breakfast in the dining hall. Your afternoons will be filled with engaging classes and hands-on workshops, while evenings are spent under the glow of the moon, enjoying music and camaraderie with friends at the Anti-clock. At KU, you’ll discover a blend of knowledge, wisdom, and insights through immersive projects. It’s a place of joy, celebration, and connection, where you’ll meet lifelong friends and mentors who inspire you. Here, you’ll find not just education, but a pathway to your dreams and aspirations.

CSD / Placement

The Career Services Department at Karnavati University is committed to providing industrial placement opportunities to students based on their individual skill sets, knowledge and capacities. Through skill development workshops, industry insights and more, the department helps students allign their goals with dynamic career opportunities in today’s world. By facilitating industry connections & placement assistance, the department ensures students confidently transition from academics to the chosen professions.