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BBA
Mode : On-campus
BBA
Alliance School of Business
6 Semesters
₹ 12,00,000
Approved by the University Grants Commission (UGC), as Alliance University itself is a UGC-recognized private university.
Case Studies & Academic Journals
Highest Placement - 60 Lacs
Must have completed 10+2 (Class XII) or an equivalent examination with at least 50% marks, and pass the university's selection process, which includes the Alliance Undergraduate Management Aptitude Test (AUMAT) and a personal interview.
Overview 
The Alliance University BBA program is a four-year, full-time course focused on developing business leaders. Key details include an industry-aligned curriculum with flexible specializations, a focus on experiential learning through case studies and internships, and a holistic approach to skill development in areas like leadership and communication. Eligibility requires completing 10+2 with a minimum of 50% marks.
Program structure and focus
- Duration: Four years (eight semesters)
- Mode of study: Full-time
- Curriculum: Industry-aligned and flexible, integrating analytics, social outlook, and technology
- Teaching methods: Emphasizes experiential learning through case studies, corporate projects, guest lectures, and internships
- Skill development: Focuses on leadership, ethical decision-making, strategic communication, and career support
Specializations
The program offers flexible specializations tailored to industry demands, which may include: marketing, hr, business analytics, international business, and finance.
Eligibility
- Academic requirement: 10+2 from a recognized board or council
- Minimum marks: 50% (with a 5% relaxation for SC/ST candidates)
- Age limit: Between 17 and 22 years
Key features
Corporate engagement:
Interactive sessions with industry leaders and opportunities for live projects and internships
Global exposure:
Opportunities for international collaborations and cross-cultural experiences
Career support:
Comprehensive career services, including counseling, resume building, mock interviews, and placement assistance
Specialisation
Marketing
Finance
Business Analytics
International Business
Program Curriculum/Syllabus
Semester 1
Core subjects include Foundation of Business English
Principles and Practices of Management
Fundamentals of Accounting
and Fundamentals of Economics. Skill-based subjects cover Quantitative Basics for Business and Communicate to Influence. Other subjects are Banking & Financial Literacy
Universal Human Values
a foreign language option
and Club Activity.
Semester 2
Core subjects are English for Business Communication
Business Mathematics and Statistics
and Economic Analysis for Managers. Skill-based subjects include Quantitative Foundations for Business and Speak to Lead. Additional subjects are Health and Wellness
Environmental Science
a Level 2 foreign language
and Club Activity.
Semester 3
Core subjects for this semester are Production and Operations Management
Marketing Foundation & Framework
Cost & Management Accounting
and Organizational Behavior. Skill-based subjects include Spreadsheet Modelling
Quant for Career Building
and Lead with Agility
along with Club Activity.
Semester 4
Core subjects cover International Business
Marketing Application & Practice
Financial Management
Human Resources Management
and Supply Chain Management. Skill-based subjects are Quant for Career Advancement and The Mindful Leader
plus Club Activity.
Semester 5
In addition to the core subject Entrepreneurship & Family Business Management and Club Activity
students select electives from a "functional track" and a "practice track" specific to their specialization.
Semester 6
Similar to Semester 5
this semester includes core subjects such as Business Strategy and Management Information System
along with specialization-specific functional track and practice track electives
and Club Activity. The functional tracks and practice tracks offered are detailed in the referenced web document.
Program Fee
Bachelor of Business Administration (Honours) - BBA (Hons.) 2026-30
| Sl. No. | Towards | Indian Nationals (INR) | Foreign Nationals (USD) | Due Date for Payment |
|---|---|---|---|---|
| 1 | Registration Fee (Fee for Learners Value Proposition Course Virtual) | ₹ 25,000 | $ 500 | As per Admission Cycle |
| 2 | First Installment | ₹ 2,75,000 | $ 3,650 | As per provisional admission offer letter |
| 3 | Second Installment | ₹ 3,00,000 | $ 4,100 | |
| 4 | Third Installment | ₹ 3,00,000 | $ 4,100 | |
| 5 | Fourth Installment | ₹ 3,00,000 | $ 4,100 | |
| Total amount payable | ₹ 12,00,000 | $ 16,450 |
1. Students shall complete the “Learners Value Proposition” course before the commencement of classes. The students would get the necessary virtual support from the concerned faculty from June 02, 2026. The Learners Value Proposition fee is not refundable after June 01, 2026.
2. All costs associated with the International Exchange Programmes such as travel, boarding, lodging, insurance, tuition fee (if applicable), and related expenses will be additional and shall be borne by the student.
3. Any incidental charges and student club membership fees must be paid by the students as and when announced. Expenses related to experiential learning and field trips shall also be borne by the students.
4. All students are required to pay INR 3,000/- towards the membership of Alliance Alumni Association fees before class commencement.
5. Students enrolled in the Honours Degree Programme have the option to exit the programme after completing three years of study, as per the provisions of the National Education Policy (NEP), and may choose to graduate with a Bachelor's degree instead of continuing in the Honours programme.
6. Foreign nationals shall remit the fee in foreign currency ONLY through online fee payment.
About Alliance
Alliance University was founded with an ambition to serve society with education and research and promote a global outlook that defines the future trajectory of its students.
Since its inception in 2010, Alliance University has been a forerunner in higher education, calling out to the new generation of scholars, engineers, scientists, artists, people in business, social reformers helping to shape and transform societies and communities through and beyond, around the world.
Admission Process
1
Registration
Fill the common application form
2
Career Counselling
An Expert Counsellor from our Team will be assigned to you.
3
Documentation Vertification
Tell us your preferred college and location for seat allocation assistance.
4
Student Offer Letter
You are finally in your dream college.
Admission Process
Career Counselling
An Expert Counsellor from our Team will be assigned to you.
Documentation Vertification
Tell us your preferred college and location for seat allocation assistance.
Student Offer Letter
You are finally in your dream college.
Admissions open
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