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BBA

location
Alliance School of Business

6 Semesters

₹ 12,00,000

location Approved by the University Grants Commission (UGC), as Alliance University itself is a UGC-recognized private university.

location Case Studies & Academic Journals

location Highest Placement - 60 Lacs

location Must have completed 10+2 (Class XII) or an equivalent examination with at least 50% marks, and pass the university's selection process, which includes the Alliance Undergraduate Management Aptitude Test (AUMAT) and a personal interview.

Overview minus-icon

The Alliance University BBA program is a four-year, full-time course focused on developing business leaders. Key details include an industry-aligned curriculum with flexible specializations, a focus on experiential learning through case studies and internships, and a holistic approach to skill development in areas like leadership and communication. Eligibility requires completing 10+2 with a minimum of 50% marks. 

Program structure and focus

  • Duration: Four years (eight semesters)
  • Mode of study: Full-time
  • Curriculum: Industry-aligned and flexible, integrating analytics, social outlook, and technology
  • Teaching methods: Emphasizes experiential learning through case studies, corporate projects, guest lectures, and internships
  • Skill development: Focuses on leadership, ethical decision-making, strategic communication, and career support

Specializations

The program offers flexible specializations tailored to industry demands, which may include: marketing, hr, business analytics, international business, and finance. 

Eligibility

  • Academic requirement: 10+2 from a recognized board or council
  • Minimum marks: 50% (with a 5% relaxation for SC/ST candidates)
  • Age limit: Between 17 and 22 years

Key features

Corporate engagement:

Interactive sessions with industry leaders and opportunities for live projects and internships 

Global exposure:

Opportunities for international collaborations and cross-cultural experiences 

Career support:

Comprehensive career services, including counseling, resume building, mock interviews, and placement assistance 

Specialisation

Marketing

Finance

Business Analytics

International Business

Program Curriculum/Syllabus minus-icon

Semester 1

Core subjects include Foundation of Business English

Principles and Practices of Management

Fundamentals of Accounting

and Fundamentals of Economics. Skill-based subjects cover Quantitative Basics for Business and Communicate to Influence. Other subjects are Banking & Financial Literacy

Universal Human Values

a foreign language option

and Club Activity.

Semester 2

Core subjects are English for Business Communication

Business Mathematics and Statistics

and Economic Analysis for Managers. Skill-based subjects include Quantitative Foundations for Business and Speak to Lead. Additional subjects are Health and Wellness

Environmental Science

a Level 2 foreign language

and Club Activity.

Semester 3

Core subjects for this semester are Production and Operations Management

Marketing Foundation & Framework

Cost & Management Accounting

and Organizational Behavior. Skill-based subjects include Spreadsheet Modelling

Quant for Career Building

and Lead with Agility

along with Club Activity.

Semester 4

Core subjects cover International Business

Marketing Application & Practice

Financial Management

Human Resources Management

and Supply Chain Management. Skill-based subjects are Quant for Career Advancement and The Mindful Leader

plus Club Activity.

Semester 5

In addition to the core subject Entrepreneurship & Family Business Management and Club Activity

students select electives from a

Semester 6

Similar to Semester 5

this semester includes core subjects such as Business Strategy and Management Information System

along with specialization-specific functional track and practice track electives

and Club Activity. The functional tracks and practice tracks offered are detailed in the referenced web document.

Program Fee minus-icon

Bachelor of Business Administration (Honours) - BBA (Hons.) 2026-30

Sl. No.TowardsIndian Nationals (INR)Foreign Nationals (USD)Due Date for Payment
1Registration Fee (Fee for Learners Value Proposition Course Virtual)₹ 25,000$ 500As per Admission Cycle
2First Installment₹ 2,75,000$ 3,650As per provisional admission offer letter
3Second Installment₹ 3,00,000$ 4,100 
4Third Installment₹ 3,00,000$ 4,100 
5Fourth Installment₹ 3,00,000$ 4,100 
Total amount payable ₹ 12,00,000$ 16,450 

1. Students shall complete the “Learners Value Proposition” course before the commencement of classes. The students would get the necessary virtual support from the concerned faculty from June 02, 2026. The Learners Value Proposition fee is not refundable after June 01, 2026. 

2. All costs associated with the International Exchange Programmes such as travel, boarding, lodging, insurance, tuition fee (if applicable), and related expenses will be additional and shall be borne by the student. 

3. Any incidental charges and student club membership fees must be paid by the students as and when announced. Expenses related to experiential learning and field trips shall also be borne by the students. 

4. All students are required to pay INR 3,000/- towards the membership of Alliance Alumni Association fees before class commencement. 

5. Students enrolled in the Honours Degree Programme have the option to exit the programme after completing three years of study, as per the provisions of the National Education Policy (NEP), and may choose to graduate with a Bachelor's degree instead of continuing in the Honours programme. 

6. Foreign nationals shall remit the fee in foreign currency ONLY through online fee payment. 

About Alliance minus-icon

Alliance School of Business

One of the main support pillars of this University, Alliance School of Business has carved a niche for itself among the best B-Schools in the country, having been ranked consistently among the top B-Schools and for being the first Indian B-School to be accredited by the International Assembly for Collegiate Business Education (IACBE), USA

The Alliance School of Business -Alliance University has received specialized accreditation for its business program(s) through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs please view our IACBE member status page: https://iacbe.org/memberpdf/AllianceUniversity.pdf

Alliance University is a member of The Association to Advance Collegiate School of Business (AACSB), USA.

About Alliance School of Business

Alliance School of Business, one of the main support pillars of this University, has carved a niche for itself among the best B-Schools in the country, having been ranked consistently among the top B-Schools and for being the first Indian B-School to be accredited by the International Assembly for Collegiate Business Education (IACBE), USA.

This accreditation means that the B-School has been recognized as among the very few to have international recognition of a high order and consequently adding value to its degree.

Top level accreditations are difficult to come by, and it is our intention to get the best possible accreditations both national and international, adding to our overall recognition.

Alliance School of Business enjoys high-level of recruiter satisfaction from recruiting partners. Top brands and companies consistently recruit from the B-School and even visit it more than once a year in search of exceptional talent from among its graduates. It has an excellent array of international collaborative arrangements with reputed universities and business schools that enable student and faculty exchanges, paving the way for a unique multicultural and eclectic experience.

We pride ourselves on the attention we pay to our students in terms of the personal efforts given for them to achieve their goals. This is one of our main differentiation planks.

Alliance School of Business offers degree courses, both at the undergraduate and postgraduate levels that seek to build and nurture graduates equipped with strong academic skills and expertise, enabling them to maximize on new opportunities in the global economy. Its innovatively crafted courses manifest strong emphasis on entrepreneurship, key management skills and techniques, technological impact on commerce and transpiring markets, as well as, lively ethical concern towards managing business in rapidly evolving environments. Programs offered also aim at molding students into socially responsible citizens, in addition to being efficient global business leaders.

It is our goal to be ranked amongst the best B-Schools in the country and is confident that we will achieve this target in a very short period of time.

Vision

"Our vision is to redefine business education in India by fostering a dynamic and inclusive environment that champions innovation and sustainable development. We strive to cultivate future business leaders and entrepreneurs equipped to spearhead socio-economic progress and enact positive change within our nation and beyond, driving a transformative impact on the landscape of education and business practices. We endeavor to be at the forefront of nurturing a generation of visionary leaders poised to steer India toward a prosperous and sustainable future".

Setting New Precedents in Scholastic Excellence

Setting New Precedents in Scholastic Excellence

Shaping Business Acumen

Laying the Foundations of Leadership

Laying the Foundations of Leadership

Grooming to be the Best

 

Taking Career Aspirations to the Next Level

Taking Career Aspirations to the Next Level

Setting New Benchmarks

Admission Process

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1

Registration

Fill the common application form

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2

Career Counselling

An Expert Counsellor from our Team will be assigned to you.

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3

Documentation Vertification

Tell us your preferred college and location for seat allocation assistance.

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4

Student Offer Letter

You are finally in your dream college.

Admission Process

Card Image

Registration

Fill the common application form

Card Image

Career Counselling

An Expert Counsellor from our Team will be assigned to you.

Card Image

Documentation Vertification

Tell us your preferred college and location for seat allocation assistance.

Card Image

Student Offer Letter

You are finally in your dream college.

Additional Benefits

Experiential Learning

The curriculum emphasizes hands-on, practical learning via case studies, real-world projects, industry simulations, and mandatory internships, ensuring students are job-ready and can apply theoretical knowledge to practical situations.

Global Exposure

The program provides global exposure through study abroad opportunities, exchange programs, study tours, and international collaborations with universities across various countries, offering cross-cultural perspectives on the business environment.

Integrated Professional Certifications

Students can pursue globally recognized professional qualifications like ACCA (Association of Chartered Certified Accountants) and CMA (Certified Management Accountant) alongside their BBA degree, providing a competitive edge in finance and accounting careers.

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